The genesis of what would become Triumph Cycle Company began during 1884 when Seigfried Bettmann emigrated to Coventry in England from Nuremberg, part of the German Empire. In 1885, aged 20 years, Bettmann founded his own company, the S. Bettmann & Co. Import Export Agency, in London, England. Bettmann’s original products were bicycles, which the company bought from other manufacturers and then sold under its own brand name. Bettmann also distributed sewing machines imported from Germany.